About Us

Eureka! was set up in April 2003 by two passionate book-lovers, Swati Roy and M Venkatesh, who felt that they should do something to get children and books together under one roof. We want to make available a wide variety of quality books through retail. We believe in selecting and promoting good books for children.

Both Roy and Venkatesh are media professionals with 35 years of experience between then - both in print and online.

Eureka! is probably the only specialist, independent, children's bookstore in India.